Custom web development & web applications

Custom Web Development Services for Modern Websites, Portals & Web Applications.

QalbIT designs and develops custom web experiences that go beyond templates – from marketing websites and customer portals to business-critical web applications. We focus on performance, UX, security and maintainability so your web presence supports growth instead of holding it back.

Discuss your web project See web development case studies

Typically responding within 24–48 hours. Share your current product stage, tech stack and timelines.

Custom web development overview

Custom web development services for secure, high-performing web experiences

We help businesses build modern web experiences – from marketing sites and content hubs to complex portals and web applications. The goal is simple: fast, reliable, easy-to-manage web platforms that feel good to use and support measurable business outcomes.

When custom web development with QalbIT makes sense

  • You have outgrown a template-based website and need something custom that reflects your brand and workflows.
  • You want a reliable web application or portal that your customers, partners or staff can depend on every day.
  • Your current site is slow, difficult to update or not aligned with modern UX, SEO and security expectations.
  • You are connecting multiple tools (CRM, forms, billing, support) and need a clean, unified web experience.
  • You prefer a senior, founder-led team that treats your web presence as a long-term asset, not a one-off project.

Outcomes we usually target for web projects

  • Faster page loads, better Core Web Vitals and fewer performance-related drop-offs.
  • Clearer information architecture and UX flows that guide users to the right actions.
  • Easier content and landing page management for your marketing and sales teams.
  • A maintainable codebase and stack that your internal or external teams can extend safely.
  • Instrumentation (analytics, logging, monitoring) that makes ongoing optimisation straightforward.

For custom web projects, we typically start with a short discovery and UX/architecture workshop to align on goals, sitemap, key flows, integrations and constraints before we estimate and lock scope.

What we build on the web

Custom web development capabilities across sites, portals and web applications

From lean marketing sites to complex portals and internal web applications, we cover planning, design, development and integration so you do not have to juggle multiple vendors.

Corporate websites and marketing sites

Websites

Corporate websites and marketing sites

Brand-aligned, responsive websites built with modern stacks, SEO basics and analytics baked in so your marketing team can launch campaigns with confidence.

Customer, partner and vendor portals

Portals

Customer, partner and vendor portals

Self-service portals where customers, partners or vendors can log in, view data, submit requests and collaborate with your team securely.

Custom web applications and dashboards

Web apps

Custom web applications and dashboards

Line-of-business web apps, admin dashboards and internal tools that digitise your workflows and reduce spreadsheet chaos.

Responsive UX, accessibility and performance

UX & performance

Responsive UX, accessibility and performance

Design systems, component libraries, accessibility considerations and performance tuning tuned for real devices and networks.

Integrations, APIs and third-party services

Integrations

Integrations, APIs and third-party services

Connections to CRMs, ERPs, payment gateways, marketing tools and other internal systems via secure, documented APIs.

Security, SEO and operational foundations

Foundations

Security, SEO and operational foundations

Sensibly secure authentication, roles and content workflows with technical SEO, logging and monitoring as part of the baseline.

Want to see how these capabilities map to your product? Share a quick overview and we will respond with a practical next step.

Discuss your web development scope →

How web projects work with QalbIT

A web development process that balances speed and quality

We keep the process structured but lean so you can move from ideas to a launched website or web application without unnecessary complexity or surprises.

  1. 01

    Discovery, goals and audit

    1–2 weeks

    Discovery, goals and audit

    Understand your goals, audience, existing site or systems, content and constraints. Map out key journeys, integrations and technical considerations.

    Key outcome: Clear goals, sitemap, key UX flows and a prioritised feature list for the first release.

  2. 02

    UX, UI and architecture design

    1–3 weeks

    UX, UI and architecture design

    Define information architecture, wireframes, UI components and technical architecture for frontend, backend and integrations.

    Key outcome: Approved UX flows, UI directions and an implementation plan your stakeholders understand.

  3. 03

    Implementation and integrations

    3–8+ weeks (scope-dependent)

    Implementation and integrations

    Build templates, components, APIs and integrations in small, reviewable increments with regular demos and check-ins.

    Key outcome: Production-ready website, portal or web application running in a staging or pre-production environment.

  4. 04

    Testing, launch and optimisation

    2–4 weeks

    Testing, launch and optimisation

    Functional testing, cross-browser/device checks, performance tuning and SEO basics before launch – followed by early optimisation based on real traffic.

    Key outcome: Live web experience with analytics, logging and a shortlist of post-launch improvements.

  5. 05

    Ongoing improvements and support

    Ongoing, month-to-month

    Ongoing improvements and support

    Continue iterating on content, UX, features and integrations via a retainer or dedicated squad, depending on your roadmap.

    Key outcome: A web platform that evolves with your business instead of needing full rebuilds every few years.

Want to see how this process applies to your current stage? Share a short brief and we will respond with a tailored next step.

Walk me through this web development process →

Where custom web development fits best

Web projects we most often design and build

Most of our web work sits at the intersection of marketing, operations and product – where a generic template or off-the-shelf tool is not enough.

Customer and partner portals

For Operations, customer success and account teams

Portals

Login-based portals for customers, partners or vendors to view data, track status and collaborate without relying on email.

Ask how a portal could work for your business →

Internal tools, admin panels and dashboards

For Operations, finance and product teams

Internal tools

Web interfaces that consolidate data from multiple systems so your team can manage day-to-day operations more efficiently.

Not sure if your idea or system belongs here? Send us a short description and we will tell you honestly whether we are the right team for it.

Ask if your project fits these web use cases →

Web tech stack

Web development stack we typically use at QalbIT

We choose the web stack based on your goals, in-house capabilities and long-term plans. These are the tools we lean on most for custom websites, portals and web applications.

Frontend and UI

How your users see and interact with your web experience.

  • Next.js (React, App Router) for interactive web applications and dashboards.
  • Blade + Tailwind CSS or similar stacks for content-focused, SEO-friendly websites.
  • Responsive layouts and components designed with accessibility and Core Web Vitals in mind.

Backend and APIs

The application logic and integrations behind your website or web app.

  • Laravel 10/11/12 (PHP 8.x) and NestJS (TypeScript, Node.js) for structured backends.
  • REST APIs, webhooks and background jobs for integrations and asynchronous processing.
  • Authentication, roles/permissions and auditing aligned with your security needs.

Data and infrastructure

Where your data lives and how your application runs in production.

  • MySQL / PostgreSQL for structured data, Redis for caching and queues.
  • AWS, DigitalOcean and similar clouds with CI/CD pipelines for predictable deployments.
  • Automated backups, logging and monitoring for resilience and faster troubleshooting.

Content, SEO and analytics

Everything that helps you get found, measure and improve.

  • Headless or traditional CMS integrations depending on your content workflow.
  • Technical SEO basics built into templates: meta tags, structured data and clean URLs.
  • GA4, Search Console and event tracking to guide ongoing optimisation decisions.

Already have a site or web app? We can review your current stack and only recommend changes where they clearly improve reliability, performance or maintainability.

FAQs · Custom software & teams

Frequently asked questions about custom web development with QalbIT

These are the questions founders and teams usually ask when we discuss new websites, portals and web applications.

  • ✓ Covers custom software development, SaaS platforms, mobile apps and integrations.
  • ✓ Answers about pricing, engagement models, NDAs, IP ownership and quality assurance.
  • ✓ Written for founders, CTOs and product teams hiring a remote development partner.

Have a question that is not listed here?

Share your roadmap or idea and we’ll help you pick the right engagement model, tech stack and starting point.

Contact our experts

What is custom web development and how is it different from using themes or site builders?

Custom web development means designing and building the application or website around your specific workflows, users and integrations instead of starting from a generic theme or site builder. You gain more control over performance, security, UX and future features, which matters for serious products, portals and long term projects.

What kinds of custom web applications does QalbIT build?

Which technology stack do you use for custom web development services?

How long does a custom web development project usually take?

Can you work on or rebuild our existing web application instead of starting from scratch?

Do your custom web development services include performance, SEO basics and responsive design?

What happens after launch – do you provide maintenance and support for custom web applications?

Ready to talk web development?

Let us plan your next website, portal or web application.

Share where your web presence is today and what you want it to achieve. We will review your goals, current site or systems and constraints, then suggest a practical roadmap – whether you are redesigning an existing site or launching a new web application.

Book a web development call View web development case studies

Typically we respond within 24–48 hours with next steps and one or two suggested approaches.